Growing health awareness will continue to drive sales growth of juice/smoothie bars over the forecast period, supported by an increase in the number of independent outlets to meet the rising demand of consumers who would rather prefer to buying from shops than from street/stall kiosks. In turn, this stronger competition will help to stabilise prices within the category of juice/smoothie bars, making such options more affordable to a wider range of consumers.
The high level of inflation, which impacted consumers’ disposable incomes in the review period, is expected to trigger businesses to focus more on innovation to sustain their operations over an uncertain forecast period. These include offering loyalty programmes and promotional campaigns to attract customers.
Within the cafés/bars category, bars make up the majority of the market. This is because Nigerian consumers enjoy hanging out after working hours, socialising, and watching sport before retiring to their homes.
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Understand the latest market trends and future growth opportunities for the Cafés/Bars industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Cafés/Bars industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Cafés/Bars
This category encompasses all establishments where the focus is on drinking (either alcoholic or non-alcoholic beverages). While a wide variety of snacks and full meals are offered, it is not uncommon for consumers to only order a drink. As a general rule, establishments deriving 50% of their income or more from the sale of drinks are included here.
See all of our definitionsThis report originates from Passport, our Cafés/Bars research and analysis database.
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