The global pet care market was valued at USD207 billion in 2024. Around 26% of sales came from pet shops and superstores, while 30% were accounted for by e-commerce. Although retail offline remains the larger channel, its contribution is declining rapidly. Increased sophistication in pet ownership, shifts in shopping behaviours, affordability concerns and greater access to specialised retail channels are reshaping the pet care retail landscape.
This report comes in PPT.
Persistent pricing pressures are making pet ownership increasingly expensive. While the premium segment enjoys relative price inelasticity, middle- and low-income consumers have been opting for more affordable alternatives. Growing consumer demand has been met by private label product launches and portfolio expansions. This development has benefited the performance of private label brands.
Legacy channels like grocery retailers are being challenged by changing shopping behaviour. As pet ownership becomes more nuanced, with a focus on holistic wellbeing, the desire for specialised products requires a shift towards specialised channels. Strong and expansive e-commerce infrastructure supports the high sales contribution from this channel.
Online-only pet care brands are expanding their reach and entering bricks-and-mortar stores. Collaboration with retailers is enabling brands that were once direct-to-consumer-only to expand their reach and visibility to a broader audience through additional offline channels.
Technology and Generative AI are playing an increasingly significant role in shaping the future of pet care retail. From enhancing the customer experience to optimising operations, tech tools are increasingly being deployed to deliver efficient solutions.
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