Top 100 City Destinations Index

December 2024

City destinations are facing a new set of challenges amidst strong tourism growth. To remain competitive on the global stage, destinations are increasingly embracing disruptive technologies, focusing on the importance of sports and cultural tourism, and adopting stringent sustainable practices. By leveraging these strategies, cities aim to enhance their attractiveness while balancing the growing demand for tourism with the need for environmental responsibility.

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This report comes in PPT.

Key Findings

Simplified visa regime fuels incoming tourism flows

Intense competition to attract international tourists is prompting destinations to improve their visa regulations. Common measures include implementing electronic visa systems or electronic travel authorisations, introducing visa-on-arrival options and expanding short-term visa-free entry for a wider range of countries.

From tax hikes to tourist caps: Cities take more measures to control overtourism

Overtourism has become a global issue for major cities, disrupting residents' daily lives. To manage the overflow of visitors in key tourist destinations, various measures have been implemented, including increased tourism-related taxes, special transportation arrangements and restricted visiting hours.

Stricter short-term rental regulations to protect local housing market

In a bid to defend the local housing market and combat rising rents, stricter short-term rental regulations in the form of additional taxes, caps on rental nights and number of guests have been implemented. Restrictions on listing unregistered short-term rentals and limitation on the number of listings per host have led to capacity challenges for short-term rentals in 2024 for major cities.

Cultural experiences and sporting events: The new city tourism frontier

In 2024, global cities have increasingly leveraged sports and cultural events to boost tourism revenues. Infrastructure improvements and year-round marketing have attracted travellers' attention, opening up further growth opportunities.

Empowering solutions with disruptive technology

Disruptive technology and GenAI are revolutionizing city tourism practices by using real-time data about travellers' patterns, weather or transportation. This helps destinations to obtain data-driven analysis to improve tourist and residents' experiences.

 

Why read this report?
Key findings
From recovery to growth: The resurgence of travel
Domestic spending: A catalyst for tourism growth by 2029
Top 20 city destinations 2024
Leading cities maintain stability in their rankings across separate pillars
The top five cities in Economic and Business Performance stay unchanged in 2024
Major challenge in finding the right balance in travel-related regulations
Cities need to prioritise higher-spending tourists in light of record tourism flows
Bangkok moves to the status of the most visited city by international tourists in 2024
Well-developed tourism infrastructure: Fundamental for tourism flows growth
Short-term rentals show no signs of slowing, matching hotel growth
Health and Safety remains top priority for travel destinations
Nordic cities dominate the Sustainability pillar in 2024
Americas: Resilient travel demand and strong infrastructure developments
The dollar surge: Boosting business and economic performance of US cities
Americas: Experiential sports tourism plays a vital role in fuelling travel demand
São Paulo: Prioritising infrastructure growth and sustainable mobility solutions
Las Vegas goes high-tech with a new AI-based hotel
Asia: Continues to thrive despite its own set of challenges
Fuelling progress through expansive infrastructure investments
Tokyo: Gaining popularity as a well-rounded tourist destination
Success stories: Southeast Asia leading in Tourism Policy and Attractiveness pillar
Making travel smarter: Alipay Plus simplifies payments for Hong Kong visitors
Paris: The unrivalled champion in Europe
Europe’s building blocks: Strong tourism infrastructure but gaps across other pillars
Top priorities shaping European travel
VisitMadridGPT : Empowering tourists t hrough d isruptive innovation
The growing appeal of cultural experiences amid strong regional tourism performance
Doha’s rise: Disrupting the Dubai-Abu Dhabi stronghold
The clash of titans: Dubai’s hegemony vs growing religious tourism in Saudi Arabia
Medina: Elevating the pilgrimage journey through strategic developments
Recommendations/opportunities for growth
Evolution of cities
Questions we are asking
About the report
Top 100 city destinations ranked by performance pillar (1)
Top 100 city destinations ranked by performance pillar (2)
Top 100 city destinations ranked by performance pillar (3)
Top 100 city destinations ranked by performance pillar (4)
Top 100 city destinations ranked by performance pillar (5)
Methodology and Definitions
Geographical Coverage
Pillar 1: Economic and Business Performance
Pillar 2: Tourism Performance
Pillar 3: Tourism Infrastructure
Pillar 4: Tourism Policy and Attractiveness
Pillar 5: Health and Safety
Pillar 6: Sustainability
Glossary of terms

Travel

Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.

See all of our definitions
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