City destinations are facing a new set of challenges amidst strong tourism growth. To remain competitive on the global stage, destinations are increasingly embracing disruptive technologies, focusing on the importance of sports and cultural tourism, and adopting stringent sustainable practices. By leveraging these strategies, cities aim to enhance their attractiveness while balancing the growing demand for tourism with the need for environmental responsibility.
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Intense competition to attract international tourists is prompting destinations to improve their visa regulations. Common measures include implementing electronic visa systems or electronic travel authorisations, introducing visa-on-arrival options and expanding short-term visa-free entry for a wider range of countries.
Overtourism has become a global issue for major cities, disrupting residents' daily lives. To manage the overflow of visitors in key tourist destinations, various measures have been implemented, including increased tourism-related taxes, special transportation arrangements and restricted visiting hours.
In a bid to defend the local housing market and combat rising rents, stricter short-term rental regulations in the form of additional taxes, caps on rental nights and number of guests have been implemented. Restrictions on listing unregistered short-term rentals and limitation on the number of listings per host have led to capacity challenges for short-term rentals in 2024 for major cities.
In 2024, global cities have increasingly leveraged sports and cultural events to boost tourism revenues. Infrastructure improvements and year-round marketing have attracted travellers' attention, opening up further growth opportunities.
Disruptive technology and GenAI are revolutionizing city tourism practices by using real-time data about travellers' patterns, weather or transportation. This helps destinations to obtain data-driven analysis to improve tourist and residents' experiences.
Travel encompasses several categories including tourism flows, lodging, travel modes, in-destination spending and booking.
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