The Future of Wearables – Computing, Entertainment, and Emerging Form Factors

April 2025

Computing and entertainment are to become growth drivers for the wearables market. These advancements are expanding the market beyond wrist-worn devices, opening up opportunities for new entrants into the USD50 billion market.

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Key findings

Wearables market forecast to be worth USD50 billion in 2029

While health and wellness has been the key driver of growth, the pivot towards entertainment and computing will drive growth for the wearables market, with a projected increase of USD12 billion at constant 2024 prices between 2024 and 2029.

Avoiding direct competition with incumbents

The established players – Apple, Huawei, Xiaomi, and Samsung – accounted for a substantial 66% of smart wearables sales in 2024. New entrants must innovate and expand into emerging segments to compete and challenge the dominance of incumbents.

New form factors open up the wearables markets

New form factors, such as smart glasses and rings, are gaining traction. These devices offer unique opportunities for companies to differentiate themselves and capture new market segments.

Entertainment and computing emerge as key drivers

Wearables are evolving beyond health and fitness with computing and entertainment emerging as growth drivers. This pivotal shift opens up new use cases and revenue streams for companies.

Why read this report?
Key findings
The wearables market is projected to reach USD50 billion by 2029
Smart wearables dominate sales with their multifunctional features
Low-cost brands dominate, but niche players are carving out a premium segment
New entrants need to differentiate themselves from leading companies
Pivoting wearables from health and fitness to avoid excessive competition
Manufacturers integrate fitness tracking on wearables as exercise becomes popular
Garmin offers numerous sports tracking features for fitness enthusiasts
You are what you eat – eating healthily takes centre stage
Safety becoming an important feature for older people who are living alone
Fall detection unlocks a new consumer segment for Apple Watch
Carving out a niche by addressing the fears and concerns of parents in China
Beyond the wrist – new form factors are evolving to redefine our daily lives
Smart apparel and footwear allows fashion brands to enter the wearables space
Smart eyewear offers real-time, hands-free computing prowess
TCL’s RayNeo Air 3 provides a 100” (250cm) screen for entertainment on the go
Smart headphones get health and fitness as easy add-on features
Smart headsets usher in an era of immersive experiences in entertainment
Apple Vision Pro offers spatial computing experience and avoids the gaming space
Young consumers unlash the potential of implants for payment and personalisation
High income earners will pay for smart rings’ sleep analysis
Galaxy Ring to rule them all as the tech giant enters the smart ring market
Entertainment and computing to propel smart headsets and eyewear
Recommendations for growth
Win-win for both consumers and companies
Evolution of wearables from health to the future of computing and entertainment
Questions we are asking
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Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

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