Editor's Choice
Experience More with GenAI for Value Creation
18 Apr 25GenAI is disrupting customer experience with a new era of hyper-personalisation and innovation, opening up new experiences for consumers and new revenue opportunities for brands bold enough to experiment. GenAI bridges the gap between expectation and product/service delivery, taking customer satisfaction to a whole new level.
Caroline Bremner
Experience Tourism Growth in Middle East and Africa
5 Feb 25There’s a surge in experience tourism in Middle East and Africa, with travellers seeking more immersive, culturally enriching, and adventurous activities than the traditional sightseeing and shopping. Rather than simply visiting landmarks or collecting souvenirs, travellers are exploring wellness retreats, local cultural engagements, and thrilling adventures that leave a lasting impact with the destinations they visit.
Steve Odinga
Mass Market Adopts Slow Travel Features in 2025
3 Feb 25Despite the many notable geopolitical, socioeconomic and climate-related challenges that remain top of mind for travel professionals and consumers, the mood at World Travel Market (WTM) – one of the world’s largest travel and hospitality industry events, which took place on 5-7 November in London – was refreshingly optimistic.
Stephen Dutton
Pawsome Journeys: Pet Travel Opportunities in Asia Pacific
27 Jan 25Asia Pacific’s pet population grew at a CAGR of 2.4% between 2019 and 2024. The rise of lifestyle choices, such as DINKWADs (double income, no kids, with a dog), are bringing forth pet parents’ desire to include their animal companions in multiple aspects of their lives, both within and outside the home.
Sahiba Puri
The Top 100 Cities Shaping the Future of Urban Travel in 2024
3 Dec 24The Euromonitor International Top 100 City Destinations Index 2024 delivers actionable insights into the performance, appeal and potential of urban markets. It compares 55 different metrics in partnership with Lighthouse across six key pillars for 100 city destinations, to create an overall city attractiveness score. It looks at Economic and Business Performance, Tourism Performance, Tourism Infrastructure, Tourism Policy and Attractiveness, Health and Safety, and Sustainability.
Nadejda Popova
Cool Tourism – Opportunity for Northern European Seaside Destinations
21 Nov 24Recent summers have been characterised by heatwaves in Europe’s traditional summer holiday favourite destinations of Spain, Italy and Greece. The first is also seeing signs of a growing rebellion amongst residents against overtourism. With this in mind, European holidaymakers are showing an interest in alternative destinations with a cooler climate in Northern Europe.
Alexander Goransson