With the tightening of packaging regulations like the EU's Packaging and Packaging Waste Regulation (PPWR), turning a blind eye to sustainability communication is no longer an option. Now, more than ever, it's crucial to engage in clear, evidence-based communication due to regulatory efforts to prevent greenwashing, such as the EU's Green Claims Directive, set to come into force in 2027.
Metal beverage cans are a recent success story in the drinks packaging space. Seen as a practical, premium, and sustainable choice, cans are proving increasingly popular in many categories. Can aluminium bottles capitalise on that success and help metal packaging expand into drinks occasions less readily suited to cans?
Foodservice takeaway sales are expected to grow each year in Western Europe through to 2028. Simply put, “takeaway” is becoming a more important opportunity for foodservice operators as 2024 represents the continued growth of a much longer-term, convenience-orientated shift in the way consumers dine out.
With Asia Pacific accounting for the bulk of the world’s dumping ground for waste, especially plastics used heavily in beverages, there is a pressing need for beverage companies to invest in sustainable packaging.
Integrating sustainability into product development has become a fundamental aspect of business strategy as the rising demand for sustainable products is fuelling revenue growth.
The debate surrounding ultra-processed foods (UPFs) has grown significantly due to concerns about their health impact. This scrutiny is prompting political action, like past regulations on alcohol and tobacco, possibly leading to more regulations in Europe. Amid this regulatory shift, demand for healthier, natural options is strong. Brands can leverage this by tapping into clean label claims and highlight their clean ingredients more effectively.