Editor's Choice
Enhancing Wellness in Home and Garden
9 Jan 25Wellness is driving growth and premium innovation in the home and garden industry. Discover more about the science of mood and hormones, and how with the impact of COVID-19, biophilic design is becoming increasingly popular with gardening habits on the rise worldwide. Understand how this trend is offering opportunities for growth in an otherwise stagnant sector.
Euromonitor International
Need States in Pet Life Stage Nutrition and Wellness
9 Dec 24Pet health and wellness is an increasingly prominent focus for consumers, driven by the trend of pet humanisation. In this video, Sahiba Puri, a Senior Consultant at Euromonitor International, explores the concept of "need states" in pet health and its impact on product development and innovation. With pet healthcare and dietary supplements enjoying historic growth, consumer preferences are shifting toward addressing pets' specific physical and mental health needs.
Euromonitor International
Wellness is a Lifestyle: How to Meet Consumer Demands
30 Jan 24Join four of our leading experts as they delve into the evolving landscape of health and wellness, focusing on its expansion from a trend to a consumer lifestyle. Key topics include the Blurring of Wellness Concepts, Women’s Health, Self-Care at Home and the Evolution of Health-Conscious Eating.
Euromonitor International
Food Manufacturers and The E-Commerce Effect
27 Jan 22The e-commerce channel has skyrocketed during 2020 and food players have adapted to the demand for online retail at different paces. In this video, Maria Mascaraque will pinpoint key opportunities, including consumer data collected to identify customers’ purchasing behaviour and strategies to win in online platforms while understanding competition between ghost kitchens and dark stores.
Maria Mascaraque
ペットフード業界における競合他社のポジショニング追跡
21 Sep 21世界には、ドッグフードだけで3億以上のSKUが存在します。市場規模、チャネル、ブランドシェアといったデータは分析に欠かせない重要な情報ですが、更にこれらをSKUデータと組み合わせることで、例えば犬のサイズごとにポジショニングされたドッグフード商品ごとの棚占有率やブランドシェアを推定することができます。
Euromonitor International
European Pet Care Companies Offering Sustainability
4 Jun 21European pet care brands use a wide variety of innovative approaches to achieve sustainable outcomes, but pet owners are becoming wary of potential 'greenwashing' - or using misleading information to seem more environmentally friendly. Instead,…
Aleksandras Bacevicius