Innovation in Sustainability

December 2024

This report explores innovative approaches in sustainability across key supply chain stages – sourcing, manufacturing, packaging, logistics and retail. It highlights the most innovative industries and products leveraging the right sustainability claims that align with consumers’ preferences and sustainable attitudes. This comprehensive view reveals how innovative sustainable brands and products are seizing new opportunities and gaining a competitive edge.

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Key findings

Sustainability is becoming a baseline for innovation

Rising focus on ESG indicators by governments and investors pushes businesses to include sustainability into the core of their innovation processes. The R&D and product development stages are crucial, as rethinking product design to minimise a company's carbon footprint can bolster resilience, enhance the product’s value proposition and mitigate financial risks.

Boosting more ethical and environmentally responsible sourcing

Companies are prioritising transparent carbon reduction strategies, including ethical sourcing and biodiversity preservation. To mitigate climate change risks like water scarcity and raw material shortages, they are backing regenerative agriculture and novel technologies like cultured meat and precision fermentation, fortifying a sustainable supply chain.

Focusing on operational emissions reductions to address net zero commitments

Net zero pledges are driving sustainable manufacturing innovation, shifting focus from carbon neutrality to genuine emissions reduction. This includes adopting zero waste practices, managing water responsibly, and investing in energy-efficient technology whilst brands are reformulating products to include more sustainable alternatives, like upcycled ingredients.

Technology, local sourcing, and efficient packaging can alleviate complex supply chains

Increasing costs and supply chain challenges are pressing fmcg players to prioritise logistics optimisation. This involves using alternative fuels, enhancing delivery efficiency, maximising warehouse space, and incorporating electric vehicles. Also, optimising packaging design can reduce both costs and emissions, ensuring faster delivery with less environmental harm.

Retailers are key to streamline sustainable shopping

Retailers play a crucial role in driving sustainability within the supply chain. Their partnerships with sustainable suppliers, user-friendly tools for identifying green products, commitment to reducing emissions through initiatives like renewable energy investment and sustainable private label ranges are making eco-friendly shopping more accessible.

 

 

Unlocking Innovation in Sustainability
Key findings
Embedding sustainability in the NPD process is crucial for staying competitive
Adapting to evolving consumer preferences through sustainability innovation
What is driving innovation in sustainability?
Innovation in sustainability across the fmcg supply chain
Diversify strategies to ensure ethical and environmentally responsible sourcing
Expanding ethical sourcing along with enhanced soil health and biodiversity
Spotlight on staple foods
Spotlight on dairy products and alternatives
Spotlight on snacks
Addressing net zero commitments by focusing on operational emissions reductions
Explore different approaches to showcase authentic carbon reduction efforts
Spotlight on beauty and personal care
Spotlight on soft drinks
Spotlight on pet care
Reimagining packaging to boost efficiency and lower environmental footprint
Focusing on detailed sustainability claims and reducing plastic in packaging
Spotlight on soft drinks
Spotlight on beauty and personal care
Spotlight on staple foods
Technology, local sourcing, and efficient packaging can alleviate complex supply chains
Optimise distribution, partnerships, and packaging to minimise emissions
Spotlight on local sourcing
Spotlight on optimised warehouse density
Spotlight on sustainable packaging for shipping
Streamlining sustainable shopping and elevating consumer awareness
Retailers hold a unique position to foster sustainable practices
Spotlight on e-commerce
Spotlight on in-store
Spotlight on commitments
Opportunities for growth
Evolution of Innovation in Sustainability
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