The world's biggest garden and BBQ trade fair brings together companies from the garden lifestyle sector and trade visitors from all over the world in Cologne, Germany. Come and grow! spoga+gafa offers a wide range of opportunities for your company's growth - from networking and new business opportunities to exclusive industry expertise, inspiration and impulses.
Session title: Home and Garden: a Unified Space for Wellness (Global Industry Trends and Prospects)
Session description: In today’s increasingly volatile world – shaped by the ongoing war in Ukraine and broader geopolitical uncertainty – consumers are re-evaluating their lifestyles and redefining what wellbeing means to them. This shift has led to a renewed focus on personal wellness and quality time with family. Where possible, people are making their homes more convenient and cosier, choosing furniture and plants that best reflect their vision of comfortable living. At the same time, wellness continues to gain traction in both mass and social media, further raising awareness of how our surroundings influence mental and physical health. Today, thoughtfully selected furniture and greenery are not merely aesthetic choices, but expressions of a deeper desire for emotional security and everyday wellbeing.
Date and time of the EMI session: 25 June 2025, 14:00–14:45 CET
Name and title of all speakers involved: Natalia Bezrebra, Senior Analyst
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