As Swiss people tend to be economical, thoughtful and environmentally conscious in their purchases, demand for appliances and electronics will likely remain restrained over the next few years with the replacement cycle having been reset in many cases in 2023. Besides which, e-commerce retailers typically offer similar product assortments to offline retailers while making use of special discount campaigns (eg cyber weeks) to boost sales.
Despite these challenges, people might still be encouraged to purchase new appliances and electronics if they feature significant technological advancements like AI technology. This could be key in convincing consumers to upgrade and to spend more money at appliances and electronics specialists.
Customers, especially younger generations, are becoming increasingly knowledgeable about the products they buy due to the online research that they conduct. This helps them to make informed decisions with the help of, for example, AI chatbots and personalised algorithmic recommendations that help compare products.
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Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Appliances and Electronics Specialists industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.
See all of our definitionsThis report originates from Passport, our Appliances and Electronics Specialists research and analysis database.
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