Appliances and Electronics Specialists in Germany

May 2025
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Overview:

Understand the latest market trends and future growth opportunities for the Appliances and Electronics Specialists industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Appliances and Electronics Specialists industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Appliances and Electronics Specialists in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Appliances and Electronics Specialists in Germany?
  • Which are the leading retailers in Appliances and Electronics Specialists in Germany?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Appliances and Electronics Specialists in Germany - Category analysis

KEY DATA FINDINGS

E-commerce growth drives decline of store sales and function shift of outlets
Media-Saturn-Holding GmbH strengthens leadership, with low number of smaller brands growing
Brand success heavily depends on in-store consumer experience
Continual sales decline due to further growth for appliances and electronics e-commerce
Innovations in delivery will shape market dynamics
Right to Repair will increase importance of repair services in appliances and electronics specialists
Table 1 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space 2019-2024
Table 2 Appliances and Electronics Specialists: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 3 Appliances and Electronics Specialists GBO Company Shares: % Value 2020-2024
Table 4 Appliances and Electronics Specialists GBN Brand Shares: % Value 2021-2024
Table 5 Appliances and Electronics Specialists LBN Brand Shares: Outlets 2021-2024
Table 6 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 7 Appliances and Electronics Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029

Retail in Germany - Industry Overview

Retail in 2024: The big picture
Similar growth rates for discounters and supermarkets, while interest in organic food and drinks continues to rise
Enhancing retail success through omnichannel integration
What next for retail?
Informal retail
Opening hours for physical retail
Summary 1 Standard Opening Hours by Channel Type 2024
Seasonality
Christmas
Summer Sales
Table 8 Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2019-2024
Table 9 Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2019-2024
Table 10 Sales in Retail Offline by Channel: Value 2019-2024
Table 11 Sales in Retail Offline by Channel: % Value Growth 2019-2024
Table 12 Retail Offline Outlets by Channel: Units 2019-2024
Table 13 Retail Offline Outlets by Channel: % Unit Growth 2019-2024
Table 14 Sales in Retail E-Commerce by Product: Value 2019-2024
Table 15 Sales in Retail E-Commerce by Product: % Value Growth 2019-2024
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 18 Sales in Grocery Retailers by Channel: Value 2019-2024
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 20 Grocery Retailers Outlets by Channel: Units 2019-2024
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 22 Non-Grocery Retailers: Value Sales, Outlets and Selling Space 2019-2024
Table 23 Non-Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 24 Sales in Non-Grocery Retailers by Channel: Value 2019-2024
Table 25 Sales in Non-Grocery Retailers by Channel: % Value Growth 2019-2024
Table 26 Non-Grocery Retailers Outlets by Channel: Units 2019-2024
Table 27 Non-Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 28 Retail GBO Company Shares: % Value 2020-2024
Table 29 Retail GBN Brand Shares: % Value 2021-2024
Table 30 Retail Offline GBO Company Shares: % Value 2020-2024
Table 31 Retail Offline GBN Brand Shares: % Value 2021-2024
Table 32 Retail Offline LBN Brand Shares: Outlets 2021-2024
Table 33 Retail E-Commerce GBO Company Shares: % Value 2020-2024
Table 34 Retail E-Commerce GBN Brand Shares: % Value 2021-2024
Table 35 Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 36 Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 38 Non-Grocery Retailers GBO Company Shares: % Value 2020-2024
Table 39 Non-Grocery Retailers GBN Brand Shares: % Value 2021-2024
Table 40 Non-Grocery Retailers LBN Brand Shares: Outlets 2021-2024
Table 41 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: Value 2024-2029
Table 42 Forecast Sales in Retail by Retail Offline vs Retail E-Commerce: % Value Growth 2024-2029
Table 43 Forecast Sales in Retail Offline by Channel: Value 2024-2029
Table 44 Forecast Sales in Retail Offline by Channel: % Value Growth 2024-2029
Table 45 Forecast Retail Offline Outlets by Channel: Units 2024-2029
Table 46 Forecast Retail Offline Outlets by Channel: % Unit Growth 2024-2029
Table 47 Forecast Sales in Retail E-Commerce by Product: Value 2024-2029
Table 48 Forecast Sales in Retail E-Commerce by Product: % Value Growth 2024-2029
Table 49 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 50 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 51 Forecast Sales in Grocery Retailers by Channel: Value 2024-2029
Table 52 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2024-2029
Table 53 Forecast Grocery Retailers Outlets by Channel: Units 2024-2029
Table 54 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029
Table 55 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2024-2029
Table 56 Non-Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2024-2029
Table 57 Forecast Sales in Non-Grocery Retailers by Channel: Value 2024-2029
Table 58 Forecast Sales in Non-Grocery Retailers by Channel: % Value Growth 2024-2029
Table 59 Forecast Non-Grocery Retailers Outlets by Channel: Units 2024-2029
Table 60 Forecast Non-Grocery Retailers Outlets by Channel: % Unit Growth 2024-2029

DISCLAIMER

Summary 2 Research Sources
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Appliances and Electronics Specialists

Appliances and electronics specialists are chained or independent retail outlets with a primary focus on selling one or more of the following categories: domestic electrical appliances, consumer electronics (including mobile phones), and/or computers and peripherals. Appliances and electronics specialists value sales excludes revenues derived from telecoms service plans and top-up cards. Example brands include Apple, Best Buy, and Gome.

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This report originates from Passport, our Appliances and Electronics Specialists research and analysis database.

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