Forecasting
Our forecasts, which have received numerous awards, offer econometric and expert-based projections for category market sizes, macroeconomic indicators and demographic data.
Our forecasting tools
Our macroeconomic model drives forecasts for indicators like GDP and inflation, across various scenarios.
Category market sizes are projected using Euromonitor’s industry forecast model, where the upside or downside pressures are forecasted using income and price elasticities. Industry experts refine final forecasts to account for unpredictable events like legislative changes or major marketing campaigns.
Use economic and consumer data forecasts to inform future planning, with up to 30 years of projections and alternative scenarios for key variables.
Strategically allocate product portfolios, identify growth, anticipate headwinds using market size forecasts with five-year views into the future and explore a range of ‘what-if’ scenarios.