Shein (Roadget Business) in Apparel and Footwear

March 2025

Since its rapid expansion in 2019, Roadget Business, parent company of Shein, has become the fifth largest global apparel and footwear company by 2024. However, growth has slowed due to market saturation, regulatory challenges and rising competition from China-based platforms such as Temu and TikTok Shop. In response, the company is shifting to a marketplace model for additional revenue and strengthening its localisation strategy to better serve local markets and prepare for its IPO.

EUR 600
Request More Information

Delivery: 

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.

Overview:

Euromonitor International's report on Shein Group delivers a detailed strategic analysis of the company's business, examining its performance in the Apparel and Footwear market and the global economy. Company and market share data provide a detailed look at the financial position of Shein Group, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Shein Group.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Shein Group provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Apparel and Footwear research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Roadget Business Pte Ltd’s global footprint
Company overview: Expanding beyond fashion into a marketplace model
Growth decomposition: Primarily driven by market share gains
Shein continues to benefit from consumers’ tightened budgets and strong online sales
Milestones of Roadget Business Pte Ltd
Exposure to growth: In addition to the US, LATAM also poised to be a key driver of growth
Shein made its return to India in 2025 via a strategic partnership with Reliance Industries
Shein has had strong presence in the top markets set to drive apparel and footwear growth
The negative impact of US tariffs on Shein will not be significant enough in the short term
One month after tariff announcement, Shein’s product prices remain unchanged in the US
The Children’s Place launched a storefront on Shien in the US in 2024
Shein partners with Mexican fintech Stori to launch its first co-branded credit card in 2024
Projected rankings: Roadget Business set for continued slight rise up the ranking
R elative performance: Roadget Business achieves fastest growth amongst top players
Competitor overlap: Intensified competitiveness with fast fashion players
“Asia’s Zara” Urban Revivo expands globally, opening its first US store in 2025
Key categories and markets: Leads in apparel accessories and thrives in the Americas
Key brands: Roadget Business maintains focus on its core brand, Shein
Shein rolled out the marketplace in 2023, to bring in extra revenue
Shein’s apparel and footwear business remains dominated by its own brand in most markets
Deep dive into Shein marketplace in the US: Product portfolio in 2024
Deep dive into Shein marketplace in the US: Product revolution since 2021
Amazon eyes global expansion for “Amazon Haul”, its Temu and Shein competitor
Shein’s long-term growth challenges and the role of localisation in overcoming barriers
Exploring alternatives: Reducing Shein’s reliance on China for apparel and footwear
Shein plans to make Brazil a manufacturing and export hub for the Latin America region
Key benefits of establishing Brazil as Shein’s manufacturing hub in LATAM
Shein introduces “Quick Shop” with local warehouse shipments
Shein’s logistics localisation : Partnering with local giants and emerging China-based firms
Shein strengthens localisation in South Korea by signing Korean actress as Dazy ambassador
Key findings
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
Download table of contents

Apparel and Footwear

Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.

See all of our definitions
Share:

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2025 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587