Self-service cafeterias is showing signs of stability, but growth is still a question moving forward. Legacy brands have indeed stabilised, but newer brands are not quite getting off the ground.
Given that the operator in self-service cafeterias that is seeing the most growth in volume of traffic and values is Ikea Restaurant, it is time to take cues from this player. The channel is not reliant on any sort of notable regulation to get by, no more than any other location-bound channel, at least.
Self-service cafeterias are reliant on cheap ingredients more than other categories, because of the need to keep prices low, and look to mitigate food waste. As the channel inherently gives up control of portion sizing in favour of getting customers through the door, it becomes a question of how much product cost is added onto the restaurant’s overhead (via food being eaten, or how the food is being sourced) vs.
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Self-Service Cafeterias
Self-service cafeterias are outlets where there is no (or limited) service content. Rather than table service, there are food-serving counters/stalls where customers take the food they require as they walk along, placing it on a tray. In addition, there are often stations where customers order food and wait while it is prepared, particularly for items such as hamburgers or tacos which must be served hot and can be prepared quickly. For some food and drink items, customers collect an empty container, pay at the check-out, and fill the container after check-out. Free second servings are often allowed under this system. For legal purposes (and the consumption patterns of customers), this system is rarely or never used for alcoholic beverages. Self-service cafeterias do not have a cover charge, customers are either charged a flat rate for admission (as in a buffet) or pay at the check-out for each item. Some cafeterias also charge by weight. Self-service cafeterias resemble contract catering self-service cafeterias such as canteens, dining halls and cafeterias located within institutions such as a large office building, school and universities. However, fully captive contract self-service cafeterias are excluded from consumer foodservice. Unlike fast food, self-service cafeterias feature a menu comprising full, regular meals, often with a large choice of first course, main course and desserts. As cafeterias can effectively serve large number of customers with comparatively few employees, they are often found within larger complexes, for example, department stores, shopping malls, travel foodservice (motorways stations, railway stations, airports). Self-service cafeteria examples include: Ciao (Autogrill), Flunch (Agapes Restauration SA), IKEA (Inter Ikea Systems BV)
See all of our definitionsThis report originates from Passport, our Self-Service Cafeterias research and analysis database.
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