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Euromonitor International wins 2025 IABC Gold Quill Award of Merit

5/23/2025
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  • Euromonitor International won a 2025 IABC Gold Quill Award of Merit for its ‘Unlocking worlds of opportunity’ campaign, which redefined brand messaging and set a new standard in internal communication
  • The campaign focused on creating a consistent brand narrative, updating marketing resources and aligning employees across 16 offices worldwide
  • The company has seen a significant improvement in employee engagement and measurable outcomes, highlighting the campaign’s impact  

London, UKEuromonitor International, a global leader in market data analytics and insights, has been honoured with a 2025 Gold Quill Award of Merit by the International Association of Business Communicators (IABC) for its innovative ‘Unlocking worlds of opportunity’ campaign, which successfully repositioned Euromonitor’s brand messaging for an internal audience, setting new milestones in strategic communication. 

Euromonitor’s brand refresh stems from comprehensive internal and external research, designed to articulate the essence of their identity, purpose and vision. The goal was to articulate who they are, what they do and what they aspire to achieve. This initiative ensures their identity and purpose are communicated with clarity and impact. 

The Gold Quill Awards, conferred annually by IABC, stand as one of the highest global honours in the field of business communications. They celebrate excellence in strategic communication supported by measurable results. 

Creating a branding triumph through internal values 

Euromonitor International launched the ‘Unlocking worlds of opportunity’ campaign to redefine how the company communicates its brand’s purpose internally. Developed in collaboration with senior marketing leaders and the brand agency, psLondon, the initiative unified Euromonitor’s mission to be the first destination for organisations seeking growth and empowered employees across 16 global offices to articulate the company’s value proposition confidently. 

From custom workshops and a refreshed purpose statement to updated internal resources like brand guidelines and sales materials, the campaign was designed to embed the new messaging throughout the organisation effectively. 

Setting new benchmarks for global communication and collaboration 

Winning this award places Euromonitor International among an elite league of global communicators recognised for their strategic insight, creativity and measurable impact in communication. It marks a significant milestone for the company and reaffirms a commitment to cultivating a strong, cohesive brand identity.  

“This award reflects the commitment, innovation and effort that our global team contributed to creating a more unified and impactful brand message,” said Christina Cudworth, Global Director of Marketing at Euromonitor International. “Using the campaign’s guiding principle of ‘Unlocking worlds of opportunity’, we’ve elevated the way our team presents our brand and values to the world.” 

 

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About Euromonitor International   

Euromonitor International leads the world in data analytics and research into markets, industries, economies and consumers. We provide truly global insight and data on thousands of products and services to help our clients maximise opportunities, and we are the first destination for organisations seeking growth.  With our guidance, our clients can make bold, strategic decisions with confidence. We have 16 offices around the world, with 1000+ analysts covering 210 countries and 99.9% of the world's consumers, and use the latest data science and market research techniques to help our clients to make sense of global markets.

About IABC   

Setting a standard of excellence since 1970, the International Association of Business Communicators (IABC) is a vibrant global membership association with thousands of members from across the globe. IABC programming, delivered locally and globally through chapters and regions, includes certification and awards to provide communications benchmarks for business executives. Focused around the Global Standard (ethics, consistency, context, analysis, strategy and engagement), IABC helps guide careers and advance the profession.

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