Charting the Path to Loyalty: Subscriptions Unveiled

The podcast explores the evolving landscape of customer loyalty and how market players are adapting their loyalty programmes to stay relevant amid changing consumer preferences and behaviours. Euromonitor International expert Nadejda Popova, Head of Loyalty, spoke recently to Robbie Baxter, one of the leading experts in subscription and membership models about what’s next for loyalty and subscriptions across different industries.


Learn more about customer loyalty in our report, The Transformation of Customer Loyalty: A Pan-Industry View, to understand how select industries leverage customer loyalty to build a transactional and emotional relationship with customers.