singapore
English, Chinese
As the Head of Consumer Electronics, Toys, and Video Games Research, my mission is to transform complex market data into actionable strategies that directly fuel sales growth and client success. I lead a specialised team dedicated to delivering cutting-edge market intelligence, competitive analysis, and forward-looking forecasts across these global sectors. My role is to not only identify the "what" but the "why" and the "how," providing sales teams with compelling narratives and data-backed arguments for client engagements.
With over a decade immersed in the Consumer Electronics, Toys, and Video Games industries, I don't just track trends – I anticipate them. My deep-seated expertise spans the entire value chain, from component and manufacturing cost analysis to the finished goods of physical toys and board games, extending into the immersive worlds of console, PC, and mobile gaming. This includes navigating the dynamic growth of Esports and the Metaverse. My insights empower our clients to understand their audiences better, pinpoint untapped potential, and confidently navigate the next big wave in play. My experience delivers tangible commercial impact through rigorous market research. Prior to Euromonitor, I identified upcoming technologies for hedge fund investment and led global product management, earning international accolades like the CES Innovation Award. I excel at translating complex data into clear, concise, persuasive insights, directly supporting sales and enhancing client value. My expertise includes advanced forecasting models predicting market shifts, enabling proactive client adaptation. I leverage diverse data sources to uncover hidden opportunities and articulate compelling value propositions.
The toy industry is at a critical juncture, with traditional toy sales projected to see a CAGR of just 1%. To thrive, companies must innovate by embracing digitalisation, experiential play, and new business models. These strategies will help capture new revenue streams, enhance consumer engagement, and ensure sustainable growth in a dynamic market.
The wearables market is poised to hit USD50 billion by 2029, driven by advancements in computing and entertainment functionalities. The wearables market is evolving beyond health and fitness, with computing and entertainment emerging as key growth drivers. This shift generates new use cases and revenue streams for companies, prompting innovation in new form factors like smart glasses and rings.
It is impossible to review CES 2025, the annual tech extravaganza in Las Vegas, without mentioning AI, especially with every major company at the event touting their AI offering. This year, AI agents and physical AI emerged as key themes, demonstrating how this transformative technology is poised to reshape our homes, workplaces, and the world around us.