Shane MacGuill Global Lead - Nicotine & Cannabis
london
English
About Shane
Shane's key responsibilities as Global Lead include assessing and interpreting Euromonitor nicotine and cannabis data and industry trends to provide insightful guidance to clients, liaising with research teams to produce data and analysis of the highest possible quality and developing the company's research in areas of emerging, cross-industry resonance such as need states.
Expertise
Shane conducts research and provides strategic analysis on all aspects of the global nicotine and cannabis industries, working with a range of industry stakeholders including brand owners, public health organisations and companies in the supply chain, to plot the evolution of these complex spaces. Shane has a Bachelor of Arts degree in Philosophy and Political Science from Trinity College, Dublin and subsequently engaged in legal training with the Law Society of Ireland. He is a frequent contributor to the mainstream and business media on tobacco-related topics, including CNBC, Reuters, France 24, BBC, the Economist, Bloomberg, The Financial Times and The Times of London.
Recently Published Work
Tab Expo
Palexpo International Exhibition and Convention Centre, Route François-Peyrot 30, 1218 Le Grand-Saconnex, Genève 8 May 25 | CET: 09:55 AMJoin global tobacco and nicotine industry leaders for a landmark edition of TABEXPO. Explore ground-breaking exhibits, gain insights from industry experts, and connect with key decision-makers—all in the stunning setting of Geneva, with Mont Blanc as your backdrop.
Shane MacGuill
Mapping and Measuring Consumer Need States
24 Jan 25Increased lifestyle fragmentation, pressure for productivity, along with a desire for optimisation and self-stability are resulting in strong growth in the importance of a need states mindset among consumers seeking to bring precision and effectiveness to their consumption.
Shane MacGuill
ICBC Barcelona: Mitigating Uncertainty in Legal Cannabis
15 Apr 24This year’s ICBC Barcelona took place in March, in the shadow of uncertainty. The legal cannabis industry has been struggling against several headwinds – lack of regulatory momentum, continued consumer ambiguity and capital constraints – which are collectively clouding the outlook for operators in one of the world’s youngest consumer sectors.
Shane MacGuill