Prudence Lai Consultant
hong kong
English, Chinese
About Prudence
As a key contact for Asia Pacific, Prudence actively engages with clients in this region, authoring strategy briefings and other content pertaining to travel trends in key Asian markets. She has been quoted by journalists across a range of media, including the BBC, CNBC, Nikkei and SCMP.
Prudence specialises in travel and loyalty. She is a core project team member covering the travel industry, facilitating the research process across the Asia Pacific region. Prior to joining Euromonitor, Prudence gained experience in sales and market planning in the luxury fashion industry, with a geographic specialism in Greater China, Japan and South Korea.
Recently Published Work
Innovations Reshaping Loyalty Strategies in 2025 and Beyond
16 May 25Consumer expectations are shifting and new technologies are emerging, making the cost of inaction increasingly significant. Businesses must reassess their strategic actions to future-proof their loyalty programs. By embracing high-impact trends driven by innovation and consumer-centric approaches, brands can differentiate themselves from the competition and ensure long-term success. This piece discusses the seven key areas players are pursuing to improve and enhance loyalty programmes.
Prudence Lai
Arabian Travel Market
Dubai World Trade Centre, Sheikh Zayed Road, Dubai 28 Apr 25 | GST: 11:00 AMArabian Travel Market has become a leading global event enabling growth for the travel and tourism industry. In a world where travel transcends boundaries and business opportunities await, there is a place where global travel and tourism visionaries unite.
Prudence Lai
Connect Marketplace Hong Kong
Asia World-Expo 1 Airport Expo Blvd, Chek Lap Kok 19 Mar 25 | HKT: 10:00 AMConnect Marketplace Hong Kong brings together thought leaders, innovators, and decision-makers from around the world to explore the latest trends and advancements in the MICE industry.
Prudence Lai