Jorge Zuniga Senior Insights Consultant – Sustainability
santiago
Spanish, Castilian, English
About Jorge
Jorge is a global thought leader in sustainability at Euromonitor, where he provides strategic insights on consumers behaviour, markets dynamics and corporate strategies.
Expertise
Jorge graduated in Sustainable Business Strategic Management, and now combines his passion for sustainability with his market expertise to advise companies on topics such as sustainability claims, sustainable packaging and the circular economy. With the benefit of many years of experience researching fmcg industries and being an accomplished speaker, Jorge leverages Euromonitor´s sustainability data and analytics tools to support clients in successfully navigating sustainability challenges and opportunities.
Recently Published Work
Why Sustainable Value Creation Matters in Today’s Volatile Market
8 May 25In today's unpredictable business environment, marked by geopolitical instability, disrupted supply chains and rising costs, companies often shift to a short-term survival mindset, sidelining sustainability. However, it's vital not to overlook long-term strategic planning where creating sustainable value that endures, adapts and grows even amid volatility is key.
Jorge Zuniga
Redesigning FMCG Sustainable Packaging for Regulatory Compliance
10 Apr 25With the tightening of packaging regulations like the EU's Packaging and Packaging Waste Regulation (PPWR), turning a blind eye to sustainability communication is no longer an option. Now, more than ever, it's crucial to engage in clear, evidence-based communication due to regulatory efforts to prevent greenwashing, such as the EU's Green Claims Directive, set to come into force in 2027.
Jorge Zuniga
Key Trends Shaping the Sustainability Agenda in 2025
28 Mar 25When notable sustainability milestones were supposed to be met, 2025 has kicked off on a rocky note. Rising geopolitical tensions, a right-leaning political shift, and numerous FMCG entities postponing their sustainability pledges are encouraging short-term, unsustainable strategies.
Jorge Zuniga