By 2029, 56% of the global 65+ population will be in APAC, a segment often overlooked. Euromonitor's Inclusivity – Empowerment – Indulgence framework helps businesses tap into this market by addressing physical, emotional, and lifestyle needs, as well as cultural dynamics like age discrimination and multigenerational living, unlocking growth and competitive advantage.
Global commodity markets are under pressure in 2025 amid rising trade tensions, US protectionism, and slowing global growth. Energy prices remain subdued, with oil at a 4-year low due to oversupply concerns and weak demand, while a stronger supply outlook for major crops is set to keep downward pressure on food commodity prices. Meanwhile, metals markets remain mixed, as policy-driven volatility curbs price momentum despite prospects for recovery later in the year.
The expansion of BRICS+ marks a pivotal shift in the global economic landscape, offering a strategic response to escalating trade tensions and mounting geopolitical uncertainty. By integrating diverse emerging markets, fostering deeper cooperation and diversifying trade routes, the growing bloc can help to enhance supply chain resilience and mitigate exposure to global risks, while its vibrant consumer base offers vast growth opportunities, fuelled by rising incomes and evolving demand.
In the global retail industry, macroeconomic concerns continue to weigh on consumers, placing a heavy burden on retailers specialising in sales of discretionary goods. Even so, thanks to the skyrocketing popularity of online shopping and the growing affluence of consumers in the Asia Pacific region, global retail sales recorded positive, albeit subdued, growth in 2024. Future growth will be largely dependent on the continued expansion of e-commerce and the remarkable rise of the Asia Pacific retail sector.
With US President Donald Trump’s second term officially beginning from January 2025, momentum is building around significant changes to US trade policy, specifically around higher tariffs and restrictions aimed at reducing the US’s trade deficits.
In 2025, global energy, food, and metals markets face mixed outlooks amid geopolitical risks, trade policy shifts, and supply dynamics.
As beauty rituals transcend borders, e-commerce is the engine driving this cultural movement. In this article, we explore the dynamics of this movement, what it means for brands and why the future of beauty will be more connected than ever.
In February 2025, Grab and GoTo, the two leading ride hailing firms in Southeast Asia, were reportedly in merger discussions. Share price declines for both (versus the price of their IPOs), challenges in growing market share individually, and headwinds on the path to profitability are the key drivers for the potential merger.
Electronic payments are on the rise across many markets in the APAC region, and this growth is forecast to continue over the next five years. Having already seen some success in markets like China, digital wallets still have further room for growth in the APAC region and while there are many challenges to overcome, the future is bright for this payment method.
Our Chart of the Month series provides visuals that can help you navigate economic uncertainty and make informed decisions on spending, investment, and consumer engagement. This month, we are looking at global inflation.
Asia Pacific’s pet population grew at a CAGR of 2.4% between 2019 and 2024. The rise of lifestyle choices, such as DINKWADs (double income, no kids, with a dog), are bringing forth pet parents’ desire to include their animal companions in multiple aspects of their lives, both within and outside the home.
The re-election of Donald Trump poses fresh challenges for Chinese automotive manufacturers, as proposed steep tariffs on Chinese electric vehicles (EVs) and parts – in addition to the 100% tariff on EVs and 25% tariff on lithium-ion EV batteries put in place by the Biden administration in 2024 – are set to further disrupt EV supply chains. This necessitates strategic pivots by Chinese automakers that will reshape the industry.
Your target customer—their preferences, priorities or pain points—should shape the direction of your growth and innovation strategies. You often need to sense their needs (before they do) and deliver new solutions. That’s why we identify the top global consumer trends each year. Keep reading for a look at the five biggest consumer trends in 2025.
Economic slowdowns, job instability and rising prices are pushing consumers in Asia Pacific to adopt more cost-conscious spending habits. The concept of "value" now encompasses more complex considerations, as consumers weigh both financial and emotional factors in their purchasing decisions.
Remember when we obsessed over our skincare steps? We'd pile on moisturisers over serums over toners in an endless parade of products. The promise of flawless skin demanded a 10-step routine, morning and night. A few years ago, this complexity ruled our bathroom counters. But now? Time feels too precious for all that.
Join Caroline Bremner, Senior Head of Travel Research at Euromonitor International, as she highlights five key trends shaping the future of travel and tourism; essential viewing for anyone in the industry. Despite economic challenges, travel is thriving, driven by the key trends of immersive experiences; travelling with intent; the connected trip; alignment with values, while sustainable, people-centric models ensure a resilient future.
The dairy market in Asia Pacific is underdeveloped relative to other regions, with huge potential for further growth. There are short-term challenges, with retail volume and value growth in Asia Pacific low from 2023 to 2024. To win over value-seeking Asian consumers in the face of economic uncertainty, brands must seek ways to introduce relevant products that complement local cuisines and help to enhance lifestyles.
The Euromonitor International Top 100 City Destinations Index 2024 delivers actionable insights into the performance, appeal and potential of urban markets. It compares 55 different metrics in partnership with Lighthouse across six key pillars for 100 city destinations, to create an overall city attractiveness score. It looks at Economic and Business Performance, Tourism Performance, Tourism Infrastructure, Tourism Policy and Attractiveness, Health and Safety, and Sustainability.