london
English
Ilona is a Senior Research Analyst working on food and nutrition industries. She is based in Euromonitor's London office.
Ilona has conducted research and analysis for industries covering pet care, snacks, dairy, meals and fresh food in the UK. She is part of the Dairy Central Project Team and is committed to building further research expertise within the wider food industry. Prior to joining Euromonitor, Ilona received her bachelor's degree in Hospitality Management from EHL Hospitality Business School, with prior internship experience as an investment analyst.
This year’s Sweet and Snacks Expo in the US, hosted by the National Confectioners Association, showcased the industry’s enhanced innovation capabilities and refocus on providing value to the consumer. Sensorially stimulating formats, bold and beloved flavours, and purpose-driven dialogue were major takeaways from the show.
The pet care industry has been undergoing digital transformation. The global market value size of pet care is set to reach USD207 billion in 2025, presenting great opportunities to embed finance across the key phases in the customer journey.
While cost still dominates many people’s food choices, factors such as health positioning, demand for convenience and sustainability are all playing a key role in consumers’ decisions. Fresh food’s health credentials are strengthening further, as ever more consumers become concerned about processed food; however, this positive for the industry must be weighed against the continued tough spending environment.