Fatima Linares Head of Home and Fashion Insights
chicago
Spanish, Castilian, English
About Fatima
In her role as Head of Home and Fashion Insights, Fatima works with a team of Industry Managers aiming to expand our engagement, supporting on renewals and upsell opportunities. She provides active input into relevant consulting projects and is responsible for creating strategic cross-industry content.
Expertise
Fatima advises clients across industries on trends shaping the home and fashion industries. From macro trends to consumer insights, she has a strategic understanding of the opportunities and challenges companies in home and fashion face. She has a special interest in sustainability and consumer behaviour and habits. Before joining Euromonitor, Fatima worked in several companies across fmcg industries, including food, beverages, home care, tissue and hygiene, beauty and personal care, in marketing and commercial roles. She has over 20 years of managerial experience, overseeing teams of up to 80 individuals.
Recently Published Work
Lab-Grown Diamonds: Opportunity Ahead or Roadblocks Rising?
28 Apr 25Lab-grown diamonds (LGDs) have emerged as a significant player in the jewellery market, with global sales reaching nearly USD9 billion in 2024. This rapid expansion has prompted both opportunities and challenges for jewellery brands. As the market evolves, understanding the dynamics of LGDs is crucial for stakeholders to navigate this transformative period effectively.
Fatima Linares
“她运动”风靡，撑起体育消费半边天
25 Sep 24国际足联女子世界杯和美国女子职业篮球联赛（WNBA）等备受瞩目的赛事吸引的观众人数不断攀升，同时媒体报道和社交媒体的曝光度也在扩大。人们对女性体育运动的兴趣大增，促进了女性运动服装的销售，在过去五年中，这些产品的表现优于男性运动服装（2018-2023 年的年均复合增长率分别为 5%和 3%）。尽管表现较好，但体育界的性别差距依然存在，这为那些希望投资这一不断扩大的细分市场的人提供了机会。
Fatima Linares
Growth Opportunities in the Transformed Women’s Sportswear Segment
3 Sep 24High-profile events such as the FIFA Women's World Cup and WNBA games have significantly increased viewership, alongside expanded media coverage and social media visibility. The heightened interest in women’s sports has fuelled sales of women’s sportswear and these products outperformed men’s over the last five years. Despite the better performance, gender gaps persist in the sports world, offering opportunities for those who want to invest in this expanding segment.
Fatima Linares