Christele Chokossa Consultant
cape town
English, French
About Christele
Christelle's role involves researching retail channels in South Africa, commissioning globally, centralised project management, content creation and structured client engagement.
Expertise
Christelle started as an analyst covering beverages and tobacco in Sub-Saharan Africa. She moved to services and payments in 2018, covering travel, retailing, consumer finance, consumer foodservice, and digital services in Africa. In 2021, she opted to specialise in global retail channel analysis, encompassing retail and digital consumers. Christelle was previously a research and client analyst in a capital market research company that provided profiling for global institutional and private wealth investment managers.
Recently Published Work
New Digital Interfaces and Experiential Offerings Reshape Retail
29 May 25Retailers’ constant experimentation with new concepts and formats helps to lay the groundwork for the industry’s future. In 2025, one of the most important areas of innovation in retail formats – new digital interfaces – focuses on the online realm. Another – experiential retail – focuses on the offline. This emphasis on both the digital and experiential dimensions of shopping underscores the strategic role that new concepts are playing in shaping the retail industry’s evolution.
Christele Chokossa
Redefining Third-Party Delivery Service
15 Jul 24After meteoric growth during the pandemic, the third-party delivery market continued to normalise in 2023, leading to the emergence of new business models. This article explores the evolving industry landscape by reviewing leading players' responses to the inflationary crisis, consumers' revived routines, government scrutiny, and intensified competition.
Christele Chokossa
Eyes on Africa: Unlocking Potential Through Digital Transformation
Virtual 22 Nov 23 | SAST: 01:00 PMWith a promising projection of over 76% internet access among sub-Saharan Africans by 2040 and a GDP expected to soar to USD 4.5 Trillion within the same timeframe, the digital revolution unveils unprecedented avenues to tap into this burgeoning future market.
Christele Chokossa