Chloe Bang

Chloe Bang Reseach Analyst

seoul

Korean, English

About Chloe

Chloe is a multi-industry analyst who works in Euromonitor's research team in Seoul, providing analysis on the dynamic and commercially-significant South Korean market.

Expertise

Chloe provides insight across consumer and industry trends, covering a range of industries, such as fashion and pet care. Prior to joining Euromonitor International, Chloe worked in banking as a Global Trade and Receivables Finance Department Analyst, where she examined trade documents and worked closely with the Bank of Korea.

Related to Eyewear

Article

Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity

27 May 25

As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.

Egle Tekutyte

Egle Tekutyte

Article

How Brands Are Using SKU Mix and Claims to Signal Value: A Diaper Case Study

25 May 25

In a volatile economy, where birth rates are declining and businesses prioritise value growth over struggling volume consumption, aligning diaper innovation with consumers’ value perception and providing affordable goods that feel premium across price tiers will be key for businesses to differentiate. While core product functionalities such as leak protection remain priorities, it is wellness, particularly clean-positioned, science-backed skin health, that increasingly justifies value-add.

Jared Conway

Jared Conway

Webinar

The Business of Uncertainty: Impact of Trump Policies Across Industries

17 Jun 25 | UTC: 12:00 AM

What’s the potential impact of Trump’s policies across industries and economies? Sign up for our webinar that examines four major concerns right now: tariffs, migration, deregulation and consumer demand.

Euromonitor International

Euromonitor International