sydney
English, Bengali
Arshad is a Research Analyst at Euromonitor International, based in the company's Sydney office.
Arshad has experience working across a range of different industries, including consumer finance, consumer foodservice, hot drinks, pet care and dairy. Prior to Euromonitor, Arshad worked in consumer research in the financial sector, specialising in consumer personal loans, home and personal insurance, credit cards and travel cards.
Electronic payments are on the rise across many markets in the APAC region, and this growth is forecast to continue over the next five years. Having already seen some success in markets like China, digital wallets still have further room for growth in the APAC region and while there are many challenges to overcome, the future is bright for this payment method.
Since its launch in Southeast Asia in 2018, Buy Now Pay Later (BNPL) has experienced a notable surge in popularity, providing consumers with a convenient and accessible alternative to traditional financial services. This service enables consumers to defer payment for their purchases, typically opting for instalment-based repayment options instead of immediate full payment.
Australians are moving away from supplement nutrition drinks and meal replacement, and instead consuming a wider range of sports nutrition, especially sports protein powder and protein bars. Older consumers are the key demographic driver: whilst historically, older generations preferred meal replacement products, they are now consuming more protein-based options.