Digitally native brands are reshaping the Fast Moving Consumer Goods (FMCG) landscape at an unprecedented pace, securing billion-dollar valuations through acquisitions and IPOs. But where should investors and businesses look to find the next breakout brand?
Join us for an exclusive webinar where we’ll uncover the online channels fuelling this disruption and explore:
- The evolving role of online marketplaces in FMCG innovation and how competition is reshaping the landscape in 2025.
- The rise of S-Commerce: How social platforms are transforming shopping, product discovery and even brand ownership.
- The direct-to-consumer revolution: Why authenticity-driven consumers and platforms like Shopify are accelerating this shift.
- Winning strategies from today’s most successful digitally native brands, backed by Euromonitor’s exclusive E-Commerce data.
FMCG markets worldwide are undergoing a digital transformation. Stay ahead of the curve and discover where to find the next big investment opportunity.
Session title: Inviting Gen Z In to Shape the Future of E-Commerce
Session description: Michelle Evans, Global Lead, Retail and Digital Shopper Insights at Euromonitor International and George Chang, GM & Head of U.S. Marketplace at SHEIN will cover how the Gen Z is rewriting the rules of commerce and why brands need to keep up.
Date and time of the EMI session: 24 June 2025, 18:00–18:30 GMT
Name and title of all speakers involved:
1) Michelle Evans, Global Lead, Retail and Digital Shopper Insights, Euromonitor International
2) George Chang, GM & Head of U.S. Marketplace, SHEIN
Register HERE.