Egle Tekutyte Senior Analyst
vilnius
English
About Egle
Egle researches sports data from match day and social media statistics to commercial partnership data, as well as leading the practice of benchmarking top leagues and clubs according to commercial attractiveness.
Expertise
Egle provides data-driven insights and analysis on key trends in professional sports globally, and has a special interest in digital fan engagement and women's professional sports. Egle advises clients on opportunities in the sports sponsorship sphere, for both sponsors and sports entities, and how these opportunities can be unlocked using Euromonitor International’s Sports system.
Recently Published Work
Chart of the Month: Beauty and Personal Care Categories with the Highest NPD Activity
27 May 25As beauty consumers become more budget-conscious, they are seeking smarter, value-driven purchases, favouring brands that offer quality and clinical efficacy at accessible prices.
Egle Tekutyte
Monitoring New Product Launches to Spot High-Potential Products
22 Apr 25In a crowded market, knowing which innovations truly resonate is crucial. This article explores how tracking retailer and country expansion, along with monitoring SKU count, can help distinguish products with lasting momentum. This article is part of a series of articles showcasing Euromonitor Innovation’s unique capabilities in tracking new product lifecycles and attribute dynamics.
Egle Tekutyte
Top Five Innovations in Sustainability in Q4 2024
30 Jan 25As we enter 2025, it is important to look at how consumer preferences for sustainable fmcg products are likely to evolve in the year ahead. This insight can guide NPD processes, investment decisions, and strategies for sustainability.
Egle Tekutyte